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Public Sector Informant : PSI
THE PUBLIC SECTOR INFORMANT 39 [MAY 2010] CANBERRA MARKETING & COMMUNICATION FORUM 2010. THURSDAY 20 MAY -- NATIONAL PRESS CLUB The Thoughts That Count -- discover the thinking behind successful marketing and communication. SPEAKERS Bringing together some of the industry s sharpest minds, The Canberra Marketing & Communication Forum 2010 will change the way you think about connecting with your audience. Learn why the Best Job in the World campaign was so successful for Tourism Queensland; discover how the National Gallery of Australia got crowds flocking to its Masterpieces from Paris exhibition; gain insight into the future of communications; and much more. So don t miss the biggest marketing event on the Canberra calendar. For more information, or to book your seat, visit www.ami.org.au/2010canberramarketingforum or call 1300 737 445. DAVID CHALKE AustraliaSCAN PAUL FISHLOCK Creative Director, Campaign Palace PAUL WALSHE Director Sales, Marketing & Corporate Affairs, ActewAGL and TransACT STEVE MCROBERTS Executive Director Marketing, Tourism Queensland STEPHEN BYRON Managing Director, Canberra Airport SHANTHINI NAIDOO Assistant Director, National Gallery of Australia KIRSTEN DOWNIE Head of Marketing & Communications, National Gallery of Australia MATTHEW CROZIER Director, Bang the Table JOAN YOUNG Managing Director, Colmar Brunton Social Research JEREMY LASEK Director Arts, Communications, Events and Protocol, Chief Minister s Department TODD WRIGHT ThreeSides DIANE HINDS Old Bus Depot Markets NIVA PRYOR Marketing Manager, CIC Crace RUSSEL HOWCROFT National CEO, George Patterson Y&R SPONSORS: PRESENTING PARTNERS: [PRIVACY:KAREN C URTIS] Handy hints on upholding the right to privacy Information management This year's Privacy Awareness Week reminds public servants to be aware of their legal obligations You are reading this in Privacy Awareness Week. So it's appropriate to remind public service managers of the importance of taking their privacy responsibilities serious- ly and, in turn, creating a workplace culture that respects privacy. This year's theme is ''Privacy: It's in your hands''. The central idea is that, as public servants, we all have responsibility to protect others' per- sonal information at work, and as individuals we have privacy rights: the protection of our own personal information in our daily lives. As public servants and as individu- als, we make choices every day. We make choices about: how much we reveal to others on social-networking sites; how well we protect other people's personal information; the level of security settings we have on our mobile phones; or whether we hand over our ID to establishments when socialising. This week is all about acknowledg- ing that we have these choices and giving individuals the tools and information to help them make the right choice. My office has produced a number of products to help agencies and individuals become better infor- med about new areas where privacy considerations are arising, such as the use of ID scanning, and the privacy implications of using internet- enabled mobile phones. People should be aware of their privacy rights and feel confident to question what is happening to their personal information. Arming people with practical information and tools allows them to make the right choices about privacy in the workplace and personally: the power really is in your hands. This week, my office will publish the following: ID theft online tool: a free self-test product that allows you to see how at- risk you are of having your identity stolen (see the privacy week website: privacyawarenessweek.org). ID scanning for pubs and clubs information sheet: guidance for bu- sinesses on legal obligations when collecting patrons' identity infor- mation. Mobilise your mobile phone priv- acy -- top tips: a joint initiative between my office, the Australian Communications and Media Auth- ority and the Department of Broadband, Communications and the Digital Economy to educate individu- als on ways to strengthen privacy protections when using mobile phones. New case notes: these provide real world examples of specific privacy complaints my office has received and how the law was applied. Use and disclosure bookmark: what public servants should consider before using and disclosing personal information in the workplace. There are many ways government agencies can practically take privacy into their hands. While good privacy practices are well entrenched in the public sector, there is always room for improvement. Agencies should consciously consider the privacy effects of new technologies and policies on existing systems and compliance requirements; in fact, it should become second nature. Public sector leaders play a role in ensuring that privacy is built in early to new projects and policies that involve handling personal infor- mation. By encouraging rigorous, evidence-based policy development and undertaking comprehensive priv- acy impact assessments, public sector leaders invest in the future privacy protections in Australia. Since 2006, agencies have been conducting privacy impact assess- ments to analyse the possible privacy effects of a project. These assess- ments -- identification, analysis and management of privacy risks -- help agencies develop and implement good privacy practice and underpin good public policy. The successes of these privacy assessments have seen them become the norm for new projects. Their up- take is one reason my office is publishing revised guidance this week that also covers the private sector. This guide is a useful tool; consider using it for your next project. This year, we have taken a partner- ships approach to engage agencies in spreading the word on privacy. I congratulate our Privacy Awareness Week 2010 partners for raising awareness and promoting privacy within agencies. I am encouraged by the enthusiasm they have displayed; it fills me with confidence that the public service is taking to the privacy challenge with both hands. Karen Curtis is the Privacy Commissioner.
PSI - September