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Public Sector Informant : PSI
THE PUBLIC SECTOR INFORMANT 21 [MAY 2010] For further information about these and other ANZSOG Executive Workshops, please contact Dannielle Wilkinson on (03) 9285 9109 or email@example.com Follow ANZSOG on Facebook and Twitter - visit our website and click on the links www.anzsog.edu.au Managing Public Communication 26-27 July 2010, Melbourne - REGISTER NOW This workshop explores new and practical ways to proactively design, implement and manage communication strategies, including media crises. Lead by Peter Thompson (pictured left), the workshop includes advice on issues and crisis management and communication strategies for influencing public opinion and changing public behaviour as well as managing public engagement. Three Australian case studies will be workshopped during the program and guest practitioners will talk about practical challenges of dealing strategically with today's communication environment, including new media. The guest practitioners include: Christine Nixon APM, former Victorian Police Commissioner, who will talk about public engagement. Ken Lay, Victorian Assistant Police Commissioner, who will discuss Victoria's successful effort to reduce the road toll. Hank Jongen, Centrelink, who has become the 'public voice' of the organisation. Ross Monaghan, Deakin University, who is the expert on new and social media. ANZSOG Annual Conference 2010 Making Reforms Work 11-12 August, Melbourne Governments around the world are struggling to cope with a reform backlog. Cascading technological, international, environmental and socio- economic changes are forcing governments to rethink what they do and how they organise themselves to do it. Major policy reforms are time and again proving tough to get adopted and even tougher to conserve intact over time. The 2010 ANZSOG Annual Conference will analyse key contemporary public policy reform agendas as well as the major challenges to the organisation of the public sector itself. It will compare major reform successes and failures of the recent past in a wide range of policy domains and jurisdictions. From this it will distil key lessons for would be reformers within and outside government. Confirmed international speakers include: Donald F. Kettl Dean of the School of Public Policy and a non-resident senior fellow at the Brookings Institution. Eric Patashnik Professor of Politics and Public Policy and Associate Dean of the Batten School of Leadership and Public Policy. Michael Sandel The Anne T. and Robert M. Bass Professor of Government at Harvard University. Registration opening soon Express your interest NOW Email firstname.lastname@example.org or phone (03) 9285 9114. Please visit the ANZSOG website for more details. Forthcoming ANZSOG Workshops & Events TRAINING&DEVELOPMENT SOLUTIONS 10-05297 ADVERTISING FEATURE How to manage the public communication revolution Career changing: Peter Thompson will lead an ANZOG executive workshop on 'Managing Public Communication'. By Peter Thompson -- Presenter, ABC TV's 'Talking Heads'. Australia and New Zealand School of Government Fellow IN the nearly 40 years I have been a broadcaster, the world of communication has gone through a full-scale revolution. At the beginning of my career, typists would use carbon paper to make copies of news stories and interviews on freshly minted and innovative radio programs like AM and PM were recorded on magnetic tape and then edit- ed using a razor blade, a cutting block and sticky tape. To put it the other way, there were no computers, no internet, no faxes, no communication satellites, no mobile phones, no- thing digital -- none of the com- munication tools that today we take for granted. This series of technological innovations has placed com- munication at the centre of public life. Nowadays the whole world is caught up in a continu- ous 'real time', 24-hour news cycle where issues arise and are disposed of at a frantic pace. When Tony Blair was leaving office in June 2007, he said; "I am going to say something that few people in public life will say, but most know is absolutely true: a vast aspect of our jobs today -- outside of the really major decisions, as big as any- thing else -- is coping with the media, its sheer scale, weight and hyperactivity. At points, it literally overwhelms." To cope with this new world, the structures of government have radically changed. The personal offices of ministers have expanded vastly and key roles are assigned to media advisers and day-to-day political managers. At one step removed, the communication role of pub- lic servants is changing too. Leaders such as Ken Henry and Glenn Stevens are stepping into the public domain and ever so cautiously disclosing aspects of their private lives such as Henry's interest in saving wombats. An increasing number of agencies have spokespeople such as Centrelink's Hank Jongen who explain policy to the public and take calls on talkback radio. Plenty of others have roles interpreting complex data to journalists and the public. Public sector organisations are also experimenting with social media and the challenges of the new world of Gov 2.0 with its potential for providing greater transparency, inno- vation and value-adding of gov- ernment data and information. More accountability is the emerging norm and citizens both expect and demand it. The My School experience is instruc- tive of the tricky path of grap- pling with providing meaningful information on 10,000 Aust- ralian schools. Of course, what people want from the government goes well beyond information. Communi- ties of interest expect to be engaged and met on a face-to- face basis and to have meaning- ful input into decisions that affect their lives. To deal with some of these emerging trends, I will lead an Australia and New Zealand School of Government (ANZSOG) executive workshop on 'Manag- ing Public Communication' in Melbourne on July 26 and 27, 2010. The program is open to those with an interest in public sector communication from all jur- isdictions of Australia and New Zealand. Sessions will be devoted to understanding stra- tegic and risk communication, Aristotle's notion of ethos, logos and pathos as the foundations of communicating with integrity and the complexities of public efforts to achieve behavioral change in areas as diverse as binge drinking, driver behaviour and citizens paying their taxes. Guest presenters will include Christine Nixon of the Victoria Bushfire Reconstruction and Recovery Authority; Victoria Police assistant commissioner Ken Lay; new media specialist Ross Monaghan of Deakin Uni- versity and Hank Jongen of Centrelink. The learning style is very interactive, drawing on case studies, and respects the fact that participants bring their own expertise and rich experience to the discussions. I look forward to meeting you there.
PSI - September